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PROGRAMME OBJECTIVEs
Cross-cultural communication in the areas of negotiation skills, leadership skills, team-building skills, dietary, costume and religion considerations, and international marketing strategies across cultures will be discussed in this programme.INTENDED LEARNING OUTCOMEs
On completion of the programme, students should be able to- Explain the concept of culture and identify the national cultural dimensions in the live entertainment event context;
- Explain the cultural differences across nations and develop cross-cultural communication skills and empathy;
- Compare different approaches in leading and working in multi-cultural teams;
- Develop effective marketing communication strategies with target consumers from diverse cultural backgrounds;
- Analyze and interpret consumer behaviour from various cultural backgrounds and formulate effective operational management strategies; and
- Compare and contrast the protocol and ceremonial needs of various cultures and religions in events.
HK$150 (Non-refundable)
Course Fee
HK$5,400 per programme
(*The tuition fee is reviewed annually and is subject to change without prior notice.)
PROGRAMME OBJECTIVES / 課程目標
The programme examines the benefits and challenges of artificial intelligence (AI) in translation, including its impacts on the quality of translations, the role of human translators, and the potential ethical issues. It will also explore how AI can be used to improve the efficiency and accuracy of translation through machine learning algorithms and natural language processing techniques. Students will learn to collaborate with AI to provide translation for a variety of text types, including general documents, marketing materials, and literary texts.This programme aims to introduce students to the various aesthetic philosophies of Japan, namely the "Miyabi" of the Heian period, the "Wabi and Sabi" of the tea ceremony, the "lki" of the Edo period, the "Wokashi" of the Makura no soushi, or "Mono no Aware" in the Tale of Genji, and "Mujyokan" representatively expressed in the Tale of the Heike and the Ten Foot Square Hut.
In addition to "aesthetics" as a literary philosophy, students will also learn to appreciate ancient clay figurines and earthware, Buddhist statues, ink and wash paintings, sliding door paintings, furnishings, gardens and architecture, flower arrangement, tea ceremony and other intangible heritage that have been preserved for more than 1,000 years up to this day.