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Digital Marketing Programmes - Executive Certificate Programmes and Short Courses

The rapid development of technology leads to lots of changes in the business world. New opportunities arise, so do new challenges. To stay competitive and thrive in the fast-paced and increasingly connected economy, marketers need to level up their skills sets, and future-proof themselves by keeping abreast of the most up-to-date knowledge. With this in mind, the below curated list of executive certificate programmes and short courses are designed to help students acquire the necessary skills and knowledge to succeed in the digital economy.  

Executive Certificate

 ec

Executive Certificate in Digital and Social Media Marketing [EP120A]

✨ Highlights✨

✅ Master Digital and Social Media Marketing in Three Months.

✅ Learn the latest social media marketing tools, such as SEO, SEM, and Google Ads.

✅ Optimize digital campaign design.

✅ 30 hours to complete / Taught in Chinese / No exams.

 

For more detail https://hkuspace.hku.hk/prog/exe-cert-in-digital-and-social-media-marketing

 

Executive Certificate in Social Media and Digital Marketing Analytics [EP096A]

✨ Highlights✨

✅ Learn key trends and methods in digital and social media marketing analysis.

✅ Plan effective data strategies to achieve continuous business growth.

✅ Develop important tools like KPIs to evaluate social media and digital marketing analysis.

✅ 30 hours to complete / Taught in Chinese / No exams.

 

For more detail https://hkuspace.hku.hk/prog/exe-cert-in-social-media-and-digital-marketing-analytics

Short Courses

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Tiktok

Market Development Guide for Restaurant Business in Greater Bay Area (MKTG9230)

✨ Highlights✨

✅ Understand opportunities and marketing in the Greater Bay Area’s catering industry.

✅ Learn about popular culture and influencer marketing in Mainland China’s catering industry.

✅ Apply basic digital marketing techniques.

✅ 18-hour part-time course.

✅ The course will be conducted in Cantonese.

 

For more detail https://hkuspace.hku.hk/prog/market-dvp-guide-for-restaurant-business-in-greater-bay-area

Social Commerce Series: Mastering TikTok Shop to Expand the Global Market (SC526A)

✨ Highlights✨

✅  Learn to set up and manage a TikTok store in just two weeks.

✅  Covers marketing and promotion strategies, store management, logistics, and customer service.

✅  Includes numerous real case studies.

✅  The course will be conducted in Cantonese.

 

For more detail https://hkuspace.hku.hk/prog/social-commerce-series-mastering-tiktok-shop-to-expand-the-global-market-online

 

If you have any inquiries, please contact📲 2867 8499 or email 📧ec.marketing@hkuspace.hku.hk

13 results
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Programme TitleLevelStart DateFull-time / Part-time
This programme focuses on the practical aspects of designing and planning a digital and social media marketing campaign, as part of the overall marketing strategy.
PT
Start 08 APR 2025 (TUE)
Duration 3 months
Fee HK$6,000
This programme aims to provide students with essential and fundamental knowledge in social media and digital marketing analytics. It also provides hands-on and practical techniques and tools for students to build both strategic mindsets on data strategy and develop practical skills in using digital and social media marketing analytics effectively.
PT
Start 22 FEB 2025 (SAT)
Duration 2 months
Fee HK$6,750
本課程將教授創業者在大灣區開展餐飲業的重要市場規劃技巧，包括最新內地餐飲文化，流行文化，網紅行銷的最新趨勢及應用數碼市營銷去增加客源。最新熱話的餐飲業機會和挑戰，例如品牌的可持續性，如何減廢及社會與企業管治(ESG)以應對中央政府漸趨嚴格的環保法規。餐飲業者，創業者及與餐飲業相關工作者，修讀課程後能了解品牌形象和飲食文化等經營技巧，以協助他們更容易制定適合當地的市場規劃，使其品牌能在大灣區作永續的發展。
 
PT
開課日期 2025年1月8日 (星期三)
修業期 2個月
課程費用 HK$3800
This comprehensive course will equip you with the knowledge and skills to leverage the power of social commerce and TikTok Shop to expand your business into overseas markets.

 
PT
Start 01 MAR 2025 (SAT)
Duration 8 hours
Fee HK$4200
The programme is developed to equip marketing executives and advertising industry practitioners especially digital media buyers and planners with professional credentials in digital media planning and programmatic advertising. It provides students with a solid foundation of knowledge in digital marketing ecosystem and digital media planning, buying and selling. The programme also prepares students for the examinations of the Interactive Advertising Bureau Digital Media Buying and Planning Certification and Digital Media Sales Certification.
PT
Start To be advised
Duration 40 hours
Fee HK$9350
Online shopping significantly surged during the pandemic. It’s important for online retailers to set up effective e-commerce operations which can directly improve its consumer experience and profitability. The programme is designed to provide students with basic knowledge about e-commerce operation and management including business concepts, business strategies and operations. It also equips students with the knowledge of e-commerce security and operations covering online payment setup, inventory management, logistics and order fulfillment. 
PT
Start To be advised
Duration 36 hours
Fee HK$4,350 (Subject to change without prior notice)
The programme is to examine the behavioural intention of digital consumers and to examine the omnichannel retailing strategy for omnichannel retailing business to enhance the consumer experience.
PT
Start To be advised
Duration 42 hours
Fee HK$4,350 (Subject to change without prior notice)
The programme is to provide students with the basic concepts and insights to the interconnected value of the core digital channels and the competence in developing a digital marketing plan to address the upcoming marketing challenges in the business.
PT
Start 05 MAR 2025 (WED)
Duration 42 hours
Fee HK$4,350 (Subject to change)
The programme is to provide students with the basic knowledge to evaluate advertising from the perspective of psychology in attitude change.
PT
Start 03 MAR 2025 (MON)
Duration 42 hours
Fee HK$4,350 (Subject to change)
The programme aims to stress the importance of customer-centric service in retailing business and to develop students’ knowledge and skills of customer services for retailers and shopping malls. They will also learn how to establish a long-term shopper relationship and enhance the shopping experience and satisfaction.
PT
Start 06 MAR 2025 (THU)
Duration 42 hours
Fee HK$4,350 (Subject to change)

 

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